Comparing Plato s The Republic - 957 Words

What mix of traits creates the perfect ruler? Some may say charisma, personability, or even good looks. Throughout history, a plethora of leaders with different views have been successful for many different kinds of societies. Depending on what the society needs, rulers change their ways as well as do what they can for the good of their people. In Plato’s The Republic, the character Socrates argues with his peers about what makes the perfect society, as well as the perfect leader. According to Plato, the wisest choice for a ruler in a near perfect society is a philosopher, containing multiple important attributes. A wide variety of characteristics are covered, yet Plato seems to focus in on several key foundations. Plato’s views on essential traits of a philosopher focus on the necessity of truth and thirst for knowledge. Perhaps the most important trait of a philosopher is the ability to learn. This trait is important because if it pains a philosopher to learn, they ca n’t be expected to enjoy it or have much success (486 c). The idea of constantly wanting more knowledge is abundant. Plato often states that a yearning for knowledge will come at a young age, and that it won’t be easy (485 d). Searching for knowledge is a lifelong commitment that takes dedication and persistence. He also gives a counter example while talking about the timarchic character as well as the oligarchic society. Due to an imperfect education, the timarchic leader will have inner conflict when itShow MoreRelatedComparing Plato s Republic, The Philosopher And Plato965 Words   |  4 PagesIn Plato s Republic, the philosopher is sitting having a discussion with his fellow peers and friends. During this conversation each character except Plato offers their opening and reasoning on the question, what is justice. For the majority of the book Plato outlines almost every aspect of his ideal city. Within this city Plato has set up many rules in order for the city to remain just. All the way from mating rituals to who should rule, virtually all factors have been thought of and serves a specificRead MoreComparing Plato s Xi Of The Republic1376 Words   |  6 PagesIn Book XI of The Republic, Socrates introduces three metaphors to help us understand his Theory of the Forms, which says that the only way to acquire true knowledge of the Good, we must turn away from the world of the sensible, and turn to the world of the Forms and intellect. These analogies follow Socrates’ argument earlier in Book XI which is that the only way to correctly rule a city is to master the Forms and understand that ultimate form of the Good which only a true philosopher can achieveRead MoreComparing Machiavelli And Plato s The Republic 1612 Words   |  7 Pagesvoices in this debate are those of Niccolo Machiavelli and Plato, separated by hundreds of years in history the two men had differing views on the role of the government’s influence on its people. Machiavelli expresses his idea of the correct form of government in both â€Å"The Prince† and â€Å"The Discourses† in which he preaches that a government must stand strong in order for the people below it to flourish. Meanwhile Plato’s notorious â€Å"The Republic† takes a different stance and pushes the idea that the governmentRead MoreComparing Plato s The Republic Of 380bce And One Of The Key Themes2021 Words   |  9 PagesPlato wrote the Republic in 380BCE and one of the key themes in the book is the theory of justice (C. D. C. Reeve, 2004). In this essay, we will follow the three main views of justice set out by , Glaucon (Ademantus) and Socrates highlighted in Plato’s The Republic. Whilst Thrasymachus explains a very simple and easily understood view of justice, seeing it as the laws created by the rulers of a city, there is no input from anybody else (Lampert, 2010, p260) In my opinion, Glaucon has a much strongerRead MoreKant And Kant s Philosophy On Ethics970 Words   |  4 Pagessame question. A dictionary describes ethics as-moral principles that govern a person s or group s behavior. Is there a universal ethical behavior ? Are all countries ethical ? Theses very same questions many philosophers have tried to figure through time from Socrates to Immanuel kant (and to this very day for the matter!). While comparing two great eathist Plato and Immanuel Kant I, the writer argue that Kant s ideological views on ethics were far superior to Plato’s due to several factors. ForRead MoreComparing Aristotle and Plato Essays1325 Words   |  6 PagesComparing Aristotle and Plato Aristotle argues that in order for a polis to emerge, a union between man and women must convene. Later a household must be introduced which unites with other households to form a village, villages come together to form city-states. This theory is Aristotle’s natural view that an individual can not be self sufficient Plato argues that, in order to achieve absolute justice, a city-state is needed. In The Republic, Plato builds around the idea of Philosopher RulersRead MorePlato and Sir Philip Sydneys Views on Poetry955 Words   |  4 PagesIt seems that Plato and Sir Philip Sidney are somewhat different and alike but Sidney is more relative. He makes it acceptable for poetry to experiment in different things instead of being so serious all the time. Comparing the two essays, Sidney is more realistic and practical about poetry and its meaning than Plato. Plato wants to create something that does not exist in the world-The Perfect Ideal State. There is nothing wrong with wanting to improve your living environment or the world that youRead MoreMy Views On Education And Education1304 Words   |  6 Pages In this paper, I am going to examine and compare my views on education to the great philosophers Aristotle, Socrates and Plato. Education should not be something forced on people from a very young age. We are educating our children to be master test takers who conform to the no rm and not to think outside the box. My position is supported by Socrates in Plato s The Republic and Aristotle in his Nicomachean Ethics, Book II. Because students waste too much time on testing, education should not beRead MoreMy Views On Education And Education1154 Words   |  5 Pages In this paper, I am going to examine and compare my views on education to the great philosophers Aristotle, Socrates and Plato. Education should not be something forced on people from a very young age. We are educating our children to be master test takers who conform to the norm and not to think outside the box. My position is supported by Socrates in Plato s The Republic and Aristotle in his Nicomachean Ethics, Book II. Because students waste too much time on testing, education should not beRead MoreWhy the Philospher Should Rule (Plato)1708 Words   |  7 Pages1) (From the Republic Book VII) WHY SHOULD THE PHILOSOPHER RULE? EXPLAIN WHY HE IS BEST SUITED TO RULE AND EXPLAIN 2) WHY IT IS A DILEMMA FOR HE TO CHOOSE TO RULE. WHY DOES HE HAVE TO BE COMPELLED AND WHAT IS THE NATURE OF THE COMPULSION? 3) BE SURE TO COMMENT ON HOW THIS QUESTION IS RELATED TO THE ANSWER PLATO ATTEMPTS TO CONSTRUCT TO GLAUCONS CHALLENGE? Part 1 In Plato’s Republic, Plato sets out to prove that it is always better to be just than unjust. Doing so requires him to look

The Rings of Saturn by W.G. Sebald - 1335 Words

W.G. Sebald’s novel The Rings of Saturn explores the relationship between toleration and persecution through a first person narrative. The novel is preoccupied with loss and the ways we have tried to come to terms with mortality. It is a meditation on the destructive nature of history, the human lives affected, and the restorative power of art. However, his work is not simply a record of these human-induced catastrophes, but also attempts to fashion new representational tools for the purpose of acknowledging and coming to terms with the realities of modern human history. Sebald’s critcism tends to focus on the biographical and psychological backgrounds of the writers he mentions. He draws heavily on the canon of twentieth-century Marxist thought, including works from Theodor Adorno and Max Horkheimer. His complex thesis draws specifically on their work The Dialectic of Enlightenment. The Enlightenment was an intellectual movement that spread through Europe during the ei ghteenth century, which involved a radical change in the way that philosophers and others understood the role of reason. It valued independent thought and promoted reason to a higher status and for some came to replace faith. Intrinsic in Sebald’s work is the idea that the Enlightenment project was programmed by violent distrusts of the non-identical and a coercive desire to eliminate otherness. Specifically, Sebald draws on Horkheimer and Adorno’s critique of civilization articulated in The Dialectic of theShow MoreRelatedThe Rings of Saturn by W.G. Sebald1115 Words   |  4 Pagesphilosopher spoke of an eternal present in which one could move through time and space and interconnect all things. This sentiment is captured by W.G. Sebald’s travelogue The Rings of Saturn where he uses memory to live in the present, past and future and explores his understanding of the world around him, be that world the reality or simply his mental perception. Sebald takes the r eader on an outward journey of Suffolk, England, but as is quickly understood, the journey goes beyond the external present andRead MoreEssay about The Disputed Reign of Dowager Empress Tz’u-hsi3139 Words   |  13 Pageshistorians. It was these early historians who have established the widely accepted perspective that Tz’u-hsi hungered for power, abused it, and retained it using any means necessary. This understanding is echoed today by authors such as W.G. Sebald, author of The Rings of Saturn. There are many differences between the accounts of the Western perspective and that of Sebald’s, but the overall idea of Tz’u-Hsi as a conniving and unworthy Empress is intact between the two. Still, the investigation is not over

s ‘Patriarchy’ a useful concept anymore Free Essays

My personal way of defining patriarchy is a society typically dominated and control by men. Patriarchy shows us how our society functions and how it controls women, including all systems, like work place, home, religion etc, where women are formed and developed to the way men want them to be. It is the opposite of matriarchy, meaning women are the head and in control of families. We will write a custom essay sample on s ‘Patriarchy’ a useful concept anymore? or any similar topic only for you Order Now This quote given by H, Hartman signifies social patriarchy, so it is not naturally suggested but socially. ‘I define patriarchy as a set of social relations which has a material base and in which there are hierarchical relations between men, and solidarity among them, which enables them to control women. [p3, H Hartman: (1982), ‘What about women? ‘; ‘Gender Inequality in Employment’, 551. 04 leatures 11 and 12. ] The way in which society used to be, was that once the content of ‘patriarchy’ had been established, it was used strongly in every society and in many different ways, creating sexual politics, where men were seen as the dominant sex class and the treatment of women, through this patriarchy system determined their future and success in life. The possibilities for women making choices in every aspect of their own personal life were taken away from them or where very limited because of this patriarchal control that was upon them. In the past the husband was clearly the principal negotiator, with the marriage license being the only exception, where the women would really be going into a life long commitment of serving her husband as a slave. The females main source of learning were things such as learning to spin, sew and weave, and maybe a little reading and writing. The main company that was given to them, were other females, and they lived more or less behind closed doors. The women had a separate section in the house that was located away from the other sections so that communications with males or strangers were barred. While the men when out to work, the women’s role was just seen as to be looking after the house and children, and listen to their husbands. ‘The separation of home from work led to a sharper separation of male and female spheres. The world of business outside the home became a male sphere and the world of home and children became a women’s one. ‘ [p366, Fulcher Scott. (1999) Sociology] The husband’s leisure and business time were of no business to the wife, domesticity cut women off from business life and public activities in general. In some society’s women were degraded, they were seen as objects used for male needs and a simple tool of breeding children. ‘A woman of a particular community, caste or social-economic stratum is raped to ‘teach’ that section of the society, in other words, to reproduce the hierarchical structure. ‘[http:marxists. org/archive/marx/work/1884/orgin-family/ch02d. htm]. It was in the mid-1800 when the first signs of the feminist movement came about. In 1961 it was discussed by a man named John Stuart, that the role of women is society during that time, pointing out how the patriarchy placed such an intense limit on what women could do. A time came out when evidence should the existence of a pre-industrial division of labour between men and women. However this existence contained occupational segregation, where the females worked only in female jobs and males concentrated in male jobs. ‘Middleton (1979) argued that women did carry many different agricultural tasks, but it was the men who did the high status work of plouging. ‘ [p367 Fulcher Scott. (1999) Sociology Family and Household] Job segregation enabled males still to maintain superiority over women, because of the patriarchal relationships in paid work. The labour market urged lower wages for women, so that it would encourage them to marry and stay financial dependant on their husbands. Women were excluded from better jobs than men, to keep their primary responsibilities as the main caregiver for children and family. However in some areas of the pre-industrial society capable women who entered the labour market were forced into part-time and insecure employments, where they would be excluded from promotion. Once they married they had to leave their job, so their personal status would drop back down into the status level as they were when they started off. Also the employment of women alarmed men highly as their position of the male role of head of the household became seen as threatened, especially in the twenty century then demands for labour by women became stronger, and women would no longer be ignored. This was when the ‘family wage’ became known, when the male breadwinner would support his family with his earnings, whilst the women’s earning were treated as a additional source of income so that their unpaid domestic work would not be interfered with their paid work. It was not until the 1980s that these requirements changed, when recruitment practices of certain companies had referred to the Equals Opportunities Commission. The position of men was altered and the women’s position underwent significant changes. More women moved into the labour market and were used less in the homes. With the changing of attitudes towards means of the production, families began to drop away from the ways and ideas of ‘male ownership’ with society and the changing attitudes of women’s role became stronger. Society needed women to work as men could not fill all the vacancies and they needed women to do the jobs that men would not. More opportunities for young children to go to school were given. ‘Private housekeeping is transformed into a social industry. The care and education of the children became a public affair; society looks after all children alike, whether they are legitimate or not’. [p170, Jodi Dean. (1997) Feminism and the New Democracy] Changes in women’s employment have had consequences that we still do not know what will happen in a situation involving children, marriages and other important factors in ones individual life. Countries that have high birth rates now have low birth rates, due to women working. Dramatic changes have also taken place, such as divorce rates rising and single mothers increasing. Organizations themselves are re-thinking employing different work time and working practice; because number of paid work and taking care of unpaid domestic and family work has increased as men have to also help now. Females that were before at home looking after husband’s mother refuse to do this now. The late twenty century patterns was going to work, leaving work on the first child, then gradually coming back to work. These females were married, where as mentioned before that in the early days, that if women worked, they had to leave the employment completely when they got married. Now there are more women in the labour force than men. Women’s economic behaviour is the same as men, but still do different jobs on a lower level. Patriarchy was also found in adopting the name of their husbands after marriage, but more women are choosing to keep their maiden and have a choice of titles e. g. Ms, Miss and Mrs, so that they can retain their own identity. Also another element that changed in society which is widely appreciated now is the fact that women were able to vote which began after the First World War, which was still based on age. However the question still remains that is patriarchy still useful? I would personally argue that yes it is. One has to understand it with other concepts, with the way of how the concept of patriarchy is used. I would personally argue that some concepts of patriarchy has fad away from today society’s, but overall it has not lessened, but is now being used under different forms. One form of patriarchy that can be seen as a useful concept, is entertainment given by women. Women are appreciated on their glamour. In the media women such as the ‘Spice Girls’ are a role model in society because of glamour. Naked women are commonly shown e. g. in the Sun Newspaper, on page three, where as men nudity is more under the covers. This is seen as useful, as it can be forfilling entertainment for men, and women’ role models are being used to put across message, such as Spice Girls putting forward the message of ‘girl power’. It can also still be useful in a relationship as men still oppress women, maybe it is something that males inherent, that men can use to impress women, such as paying when going out, walking the lady home etc. I would say it’s main usefulness still lies within the family, as the family and religion are the source of many of our beliefs. Families and religion can be the most powerful sets of shaping one’s personality and future. This is important as it is given to us from our primary experiences of family life. It is believed that for a family to work it needs to be organized within a set of rules and belief’s. These still mainly come from the main positional power, which is mainly the role of the father. The rules and beliefs are expected to be practiced in order to keep a family together. ‘The key to survival and success for the children in the family system, or the underlying incentives and rewards, is to please the father or, in it’s modern form, please the parents, and obtaining their attention and/or approval. [http://www. 2. warwick. ac. uk/fac/soc/siology/researh. htm] In some religions and cultures it is seen as a useful concept, for example Islam, because some elements are practice to protects women and their dignity. Their rules come from the Holy Qur’an, which Muslims obey by not only because they have to, but also because they believe it has been given to them to help guide them and protect them from the dangers of life, one example, adultery. However some may not see it as useful, as facts have shown that the top politicians and scientists are men. Work hours still have had seen to be problems for women. In Britain inequality is illegal but still is happening in other parts of the country, and men still oppress women. Sometimes society promotes sex- stereotyped roles themselves when it is unnecessary, for example in some cultures there is more of a celebration when a baby boy is born, or when children are a bit older society places them into their sex roles, e. . to praise them we say things like â€Å"that’s pretty for a good girl† or to a boy it is said † you do that like a girl†, or â€Å"boys don’t cry†. We are teaching girls to be feminine, and boys are taught to be masculine, by being tough and insensitive. My conclusion to this essay from reviewing the facts I have gained, is that patriarchy is seen more as useful concept in society today despite the negative elements. I would personally say that women today still depend on certain patriarchal concepts to enable them to gain security within their lives, however this is not true for everyone. During this essay I have covered a range of topics to with patriarchy. In my essay I have concentrated on four aspects, I have defined the term ‘patriarchy’; I have talked about how society was how society has changed, and discussed if patriarchy still is a useful concept. I have produced this with relevant evidence in a form of quotes. How to cite s ‘Patriarchy’ a useful concept anymore?, Papers

Marketing of Nonprofit Organizations †Free Samples to Students

Question: Discuss about the Marketing of Nonprofit Organisations Management. Answer: Introduction: The aim of the assignment is to study the marketing of organisational groups of various types like non profit making organisation, FMCG companies and baby boomers. The first section delves into a non profit organisation and its marketing activities. The paper takes the WWF as an example to study the marketing of non profit organisation. This is followed by a study of relationship creating by Billabong. The second section delves into new product launches by Nestle and their success factors. The successive section studies and compares three FMCG companies namely PG, Unilever and Nestle. The final section studies the opportunities of international marketing and the professions suiting baby boomers of North America. The Worldwide Fund for Nature (WWF) headquartered in Switzerland is a non-profit making organisation that implements marketing management concepts. The WWF partners with several international corporate organisations as well as individuals all over the world. The WWF exchanges gifts and several other benefits with the business organisations and the individuals. The business organisations give donations to the Worldwide Fund for Nature and obtain benefits like corporate social responsibility (CSR) enhancement in exchange. Corporate social responsibilities ensure that the companies conduct business in more sustainable ways and minimise the waste disposal and fuel consumption. This leads to conservation of natural resources and reduction of pollution which encourages social wellbeing. The WWF provides the corporate organisations in return with technical support to source raw materials like paper from sustainable sources. Thus the organisations can attend sustainability which boosts their corporate image. The individuals provide the WWF with donations and get items like recyclable bags and bottles in exchange(www.worldwildlife.org, 2017). The WWF applies marketing concept and collaborate with both the body corporate and individuals. This can be told from the fact that the WWF engages with corporate organisations to license its logos, promote the causes, gain sponsorships and gifts for their employees(Van Wijk et al, 2015). Billabong is an Australian adventure sports accessories making company offering the consumers information on skating industries. It is an Australian company making skateboards, skating costumes and other adventure sports accessories for men and women. The company provides very little information about its products on its official website. It does not help Billabong to build relationships with the target customers. This is because lack of information about the products inhibits the customers from having complete perception about their products which prevents them from making purchase decisions to buy Billabong products(eu.billabong.com, 2017). The latest news of Nestle as on August 19, 2017 contains information about Karen Hasan winning the Nestle and Salzburg Festival Young Conductors Award. The award is a part of Nestls social initiative to promote culture which is a part of its corporate social responsibilities. A review of the article shows that the multinational food manufacturer and marketer is concerned about promoting social welfare and encourages cultural development among its consumer groups(nestle.com.au, 2017). The new product launch by Nestle consists of KitKat bar of chocolate in a new packaging which has a fresh look. The product is available in two new variants, Kit Kat Travel Break Sharing pack and KitKat mini chunky snacking bag. The company has also released Nestle Swiss, which is a chocolate dessert made with dark chocolate. The product is available in variants like chocolate hazelnuts available in 300 gram packs. The other two available variants are almond and honey as well as almond and nougatine(Zhao, Cavusgil Cavusgil, 2014). The target segment customers aimed by KitKat products would be people who love chocolate items. The Swiss dark chocolate is a premium product and would costly. The target market for Swiss would be the rich upper class people who enjoy premium bars of chocolate from multinational diary companies. The KitKat travel bags are lifestyle products target the people to travel to places. Similarly, the KitKat snacking packs target customers who enjoy having chocolate for snacks(Kitkat., 2017). The new product launches by Nestle would be successful in all its major markets around the world and would contribute to deeper market competitiveness. Nestle would be successful in gaining higher position in the market because the accurate positioning of its products in the market and appropriate segmentation. Nestle products aim the consumer segments who prefer using superior dairy products and can afford to buy them. The customer segments Nestle targets are health conscious and are ready to spend on high quality food items(Kotabe Kothari, 2016). Nestle positions itself as the worlds largest manufacturer and marketer of high quality food products which are consumed by people all over the world. Thus the appropriate segmentation, positioning and targeting of the middle and upper class society would lead to the success of the new products by Nestle in the market(Liu et al., 2014). A company interested in estimating income distribution in the Northern Territory of Australia can proceed in two ways, the qualitative and quantitative way. It can conduct interview of a large number of people and then analyse the responses gained statistically. This would help him to gain quantitative information about the income of the people in Northern Territory in Australia. The person can consult the official website of the Statistical Bureau of Australia to gain information on income of the people which would provide him with qualitative data(Abs.gov.au., 2017). Unilever, Procter Gamble and Nestle are among the top FMCG companies in the world whose official websites give detailed information about their products. There are evidences in their websites that these companies segment their markets according to the products they offer and the product prices. For example, Lux soap manufactured by Unilever targets the middle and the lower income segment of the society and is low priced. Dove and Lux International are costlier than Lux and target the middle and the upper middle income group(Darmani et al, 2016). The products of Nestle are high priced which indicate their high quality. The target customer segment of Nestle products are middle and upper class income people. It is evident that the multinational FMCG giants like Nestle, PG and Unilever segment their markets on the basis of various factors like customer income, lifestyle, agewise and so on(Santos, Pache Birkholz, 2015). The three multinational giants Unilever, Procter Gamble(PG) and Nestle can be arranged in the order with Unilever on the top followed by Nestle and Procter Gamble. Unilever manufactures both food and non food products unlike PG and Nestle. The company manufactures products which can meet the requirements of more number of customers compared to the other two multinational companies. For example, Axe is the mens grooming product owned b y Unilever(Kothari, Kotabe Murphy, 2013). It is available in form of shampoos, soaps, shower gels, hair creams and shaving creams. The shaving cream is low priced and targeted towards especially young customers from lower and middle class. The shower gels and the shampoos are premium products which are targeted at the upper class market segment. Unilever owns two the frozen dessert brand Kwality and Magnum. While Kwality has ice creams of both high and low price ranges, Magnum is the premium ice cream brand owned by Unilever. Kwality has targets both the low and the high income customer segment using prices as a differentiation factor. Magnum unlike Kwality, is the premium brand of ice cream which is targets the rich customer segments(unilever.com, 2017). The toughest competitor of Magnam is Connoisseur by Nestle while PG has no answer to it. Again the company makes Clear shampoo whose toughest competitor is Head Shoulders by PG while Nestle has no answer to it(us.pg.com, 2017). Unilever has products which are not marketed by any of the two competing companies, PG and Nestle. For example, the FMCG company owns the water purifier range under the name Pureit while the other companies do not manufacture any such product. This vast product line consisting of both food and non food consumer products have allowed Unilever segment its market most widely which gives it the top position. Procter Gamble, the largest FMCG company in the world has a product line smaller than Unilever hence loses it to the latter because it cannot segment the market as variedly as Unilever. The company owns the antidandruff brand HS which has both low and high priced variants. However an analysis of the segmentation of the customer base of the company shows that it has succeeded in segmenting its base owing to its product line(Gupta Pirsch, 2014). Nestle has restricted its product line to food products and only most of its products are high priced. The company owns brands like Maggi which is the instant noodles product owned by the company. The company segments its customer base into adults, women and babies. The company manufactures and markets beverage products like Nescafe and Nestea. It is evident from this the company segments its market based on lifestyle , for example, Nescafe is meant for the customer segment who consume coffee or tea as a part of every diet. Its milk products are among the sought after milk products in the market and are extremely high priced. Here the target customer segment is the upper and the middle class who consume high quality milk products and are ready to spend to buy such products(Kardes, 2016). A comparison between the three companies Unilever, PG and Nestle shows that Unilever is present in both food segments like Nestle and non food segments like PG. It is evident that Unilever gives both the companies tough competition owing to its strong product line. It serves maximum number of customer segments which places it on the top as far as segmentation is concerned. The American multinational FMCG company is able to segment its market into several types by offering a variety of products serving diverse needs like HS anti dandruff shampoo, Old Spice shaving accessories and Febreze range of freshners. Thus it has earned the second position after Unilever. Nestle occupies the third position because its product line restricted to food products and its market segment is mostly restricted to upper class consumers. The following recommendations can be made to the three FMCG giants based on the above discussions: It can be recommended that Unilever should increase its dairy products which will allow it to serve to new customer segments who consume dairy products. This extension of product line will allow Unilever to compete with Nestle in the dairy market segment as well. It can be recommended that Procter Gamble should market food products like dark chocolate bars. This will allow it to cater to new consumer segments who prefer high quality dairy products. It can be recommended that Nestle should venture into manufacturing and marketing consumer products like household items and body care products like soaps to serve new consumer bases in the market. Nestle should lower the prices of its dairy products which will allow it to cater to the lower class consumer segments. Worldwide demographic trends are affecting opportunities for international marketing in a large way. This is because demographic trends like increase in income of the people in the emerging markets and globalisation have led to expansion of international market into the emerging markets. This has the following impacts: The multinational companies have expanded into the emerging markets like Asia and South America which has led to the new marketing opportunities to sell products to the customers in these markets(Auerbach, Buerhaus Staiger, 2014). This marketing of products in the new markets have helped the FMCG companies to earn huge profits which enabled them to strengthen their marketing activities to gain deeper market penetration. The industries which are benefit baby boomers are service industries like tax planners, property developers, healthcare, travel agents and aged care facilities. Conclusion: It can be summarised from the study that marketing is used by both profit making organisations like Unilever and non profit making organisations like the WWF. The companies need to expand their product lines to cater to more diverse market segments. The emergence of new markets in the east has strengthened international marketing and helped it to expand. References: 5206.0 - Australian National Accounts: National Income, Expenditure and Product, Mar 2017. (2017). Abs.gov.au. Retrieved 21 August 2017, from https://www.abs.gov.au/ausstats/abs@.nsf/mf/5206.0 Auerbach, D. I., Buerhaus, P. I., Staiger, D. O. (2014). Registered nurses are delaying retirement, a shift that has contributed to recent growth in the nurse workforce.Health Affairs,33(8), 1474-1480. Brands. (2017). Unilever global company website. Retrieved 21 August 2017, from https://www.unilever.com/brands/ Darmani, A., Arvidsson, N., Hidalgo, A. (2016). Do the strategic decisions of multinational energy companies differ in divergent market contexts? An exploratory study.Energy Research Social Science,11, 9-18. Gupta, S., Pirsch, J. (2014). Consumer evaluation of target marketing to the bottom of the pyramid.Journal of International Consumer Marketing,26(1), 58-74. Kardes, I. (2016). Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis.International Business Review,25(3), 703-710. Kitkat. (2017). https://www.nestle.com.au. Retrieved 21 August 2017, from https://www.nestle.com.au/kitkat/products Kotabe, M., Kothari, T. (2016). Emerging market multinational companies evolutionary paths to building a competitive advantage from emerging markets to developed countries.Journal of World Business,51(5), 729-743. Kothari, T., Kotabe, M., Murphy, P. (2013). Rules of the game for emerging market multinational companies from China and India.Journal of International Management,19(3), 276-299. Liu, W., Guillet, B. D., Xiao, Q., Law, R. (2014). Globalization or localization of consumer preferences: The case of hotel room booking. Tourism Management,41, 148-157. Marketing Partnerships | Partnership Categories | WWF. (2017). World Wildlife Fund. Retrieved 19 August 2017, from https://www.worldwildlife.org/partnership-categories/marketing-partnerships Mens Home | Billabong. 2017. Billabong. Retrieved 21 August 2017, from https://eu.billabong.com/mens Our Brands | PG. (2017). Us.pg.com. Retrieved 21 August 2017, from https://us.pg.com/our-brands Santos, F., Pache, A. C., Birkholz, C. (2015). Making hybrids work: Aligning business models and organizational design for social enterprises (Paper IV).Christoph Birkholz,153. Van Wijk, J., Van der Duim, R., Lamers, M., Sumba, D. (2015). The emergence of institutional innovations in tourism: the evolution of the African Wildlife Foundation's tourism conservation enterprises.Journal of Sustainable Tourism,23(1), 104-125. WWF - Endangered Species Conservation | World Wildlife Fund. (2017). World Wildlife Fund. Retrieved 19 August 2017, from https://www.worldwildlife.org Zhao, Y., Cavusgil, E., Cavusgil, S. T. (2014). An investigation of the black-box supplier integration in new product development.Journal of Business Research,67(6), 1058-1064.